At Atlas inspired innovation and cutting edge design is what we do. It's our mantra that we live and breathe everyday. This focus does not end with functionality, but extends throughout the entire snowshoe design. That's why we approached world-renowned fashion icon Mister Mort to lend his unique style and creative eye to develop the art for a special edition of our classic Access snowshoe.

THE COLLABORATION:

A DAY IN THE LIFE OF MISTER MORT

Mister Mort (aka Mordechai Rubenstein) is a NY-based reluctant cultural anthropologist, acclaimed street style photographer, men’s fashion blogger, style expert, culture shifter and trend spotter. His background in fashion and style is intense and his reach extends from major fashion brands, magazines to an extensive network of global style personalities.

THE CREATION

We gave Mister Mort a blank canvas and free reign to design a snowshoe and pole graphic that would blow our minds. As expected, he did not disappoint. The juxtaposition of eye-popping psychedelic tie-dye pattern punctuated by hits of traditional caution tape led to a snowshoe that is at home on the trails or a Brooklyn art gallery wall. Get the limited edition Mister Mort Access Snowshoe while you can!

The Outtakes