History 101: Snowshoes
From Europe to North America to Asia, people began using snowshoes over 4,000 years ago out of a basic need to explore new territories and to find food in the winter.
Latest Posts
Read More
Reflections from Outdoor Retailer
By Jill Nazeer, Atlas Snow-Shoe Marketing Specialist This past week, Atlas Snow-Shoe exhibited at Outdoor Retailer, one of the largest tradeshows in our industry. It’s the time to showcase what’s new next season, meet with retail buyers, and engage the media with your product. For me, as the marketing contact, it’s also a time to
Read More >
Read MoreThe Story of Atlas
No, not THAT story of Atlas, but our snowshoe brand of course! Ever wonder how Atlas Snow-Shoe Company came to be? Some of you might know the general gist: that the product was born from a Stanford student’s engineering thesis. But what happened between then and now?