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Latest Posts

History 101: Snowshoes

From Europe to North America to Asia, people began using snowshoes over 4,000 years ago out of a basic need to explore new territories and to find food in the winter.

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Reflections from Outdoor Retailer

By Jill Nazeer, Atlas Snow-Shoe Marketing Specialist This past week, Atlas Snow-Shoe exhibited at Outdoor Retailer, one of the largest tradeshows in our industry. It’s the time to showcase what’s new next season, meet with retail buyers, and engage the media with your product. For me, as the marketing contact, it’s also a time to Read More >
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The Story of Atlas

No, not THAT story of Atlas, but our snowshoe brand of course! Ever wonder how Atlas Snow-Shoe Company came to be? Some of you might know the general gist: that the product was born from a Stanford student’s engineering thesis. But what happened between then and now?

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